In this issue...

  1. "How to Make a Presentation in Print"
  2. FREE 30-Minute Coaching Call
  3. Free "Selling By Attraction" Training Class
  4. Quote
  5. Cool Resources

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    "How to Make a Presentation in Print"

    Boring, boring, boring.

    That's what it's like when you read most brochures, flyers, websites, email and other marketing pieces written by people who have not been trained on how to write ad copy.

    Presentations in print degenerate from boring to disgusting when they have been butchered with excessive punctuation marks (!!!!), overused superlatives (Fantastic! Awesome! Sensational!) and excessive capitalization (ACT NOW! WILL NOT LAST! THIS IS IT!).

    Knowing some basic ad copy writing skills for the Internet, email campaigns, printed promotional material or even for your voice mail messages can make the difference between having a steady stream of qualified prospects coming to you or you having to try and find them through (ugh) cold call telemarketing.

    Today, I'm going to teach you three of the things you need to know about writing good copy.


    1. Make your copy benefit oriented.

    Most advertising is "feature" oriented. What is a feature? A feature is "what it is and/or what it does."

    Here are some examples:

    To make your ads "benefit" oriented, tell your reader what these features will do for him/her:

    Now, do you understand the difference between features and benefits?


    2. C    redibility.

    Why should the reader believe you?

    The second thing you need to include in all of your promotions is credibility.

    Here are a couple of ways to build credibility in your advertising and marketing copy.

    If your company is a member of The Direct Selling Association, put that in your ad. If your company is listed on the New York Stock Exchange, that will give you credibility too. If your products are endorsed by doctors, by all means, put that in your ad.

    Tell the reader about all of the training you've received. Tell the reader about your many years of experience or education.

    You can also build credibility by telling the reader how much trouble you will go through to make them successful. Tell the reader each step of your training process and how you will even go with him/her on several presentations to explain the program.

    3. Dramatization

    And thirdly, what separates you, your company and/or your products and services from the competition? Without any hype, exaggeration or misrepresentation, write about what makes you or your program really different from all of the others?

    Does your company offer 100% satisfaction guarantees on your products?

    Does your company generate all of the leads a person could handle via the Internet?

    Have you received training as a coach and will you use your coaching skills to help someone have balance in his/her life as well as a successful network marketing business?

    Think about what you can offer that will make you or your company dramatically different and then sell that difference in print.

    Okay, let's see if you've learned your lesson for today.

    In the following announcement below, see if you can identify all three elements of good ad copy. (Benefit oriented, credibility and dramatization)

    By the way, be sure and take advantage of the free coaching offer by following the instructions at the end of the announcement below.

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    FREE 30-Minute Coaching Call

    FREE Private Coaching Call (USA Residents Only)

    Receive a FREE, private, 30-minute, coaching session by telephone with one of MLM University's professional NWM Coaches as an introduction to our "Business Coaching" Program for network marketers.

    The Coach will privately critique your business and show you how to generate 100% qualified leads, manage your time better, get more organized and help you create a simple business plan for immediately increasing your income while reducing your expenses.

    All of MLM University's coaches earn at least $100,000 per year and have been trained and certified as professional coaches.

    Discover for yourself in this free coaching session why network marketers in 'Business Coaching' earn more money in less time with fewer expenses than the average network marketer throughout the industry.

    To receive your FREE, 30-minute, no obligation coaching call, Click Here.

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    Free "Selling By Attraction" Training Class

    You can learn (for free) some simple language formulas that are so powerful, they will actually cause your prospects to sell themselves on your products and your network marketing business.

    This is a 55-minute teleconference program (TeleClass) that will introduce you to MLM University's 8-Week "Selling By Attraction" Program.

    In this sample TeleClass, you will learn:

    1. How to attract only the very best leaders to your business.

    2. How to make prospecting and presenting natural, fun and downright irresistible to your prospects.

    3. How to listen to your prospects on such a deep level they will immediately like you, trust you and want to do business with you.

     

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    Quote

    "Avoid superlatives, generalizations, and platitudes. Be specific and factual. Be enthusiastic, friendly, and memorable. Don't be a bore. Tell the truth, but make the truth fascinating."

    --David Ogilvy
    "Confessions of an Advertising Man" (Ballantine Books)

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    Hilton Johnson,
    The MLM Coach™